Are you tired of Google not giving your blog the first page rankings it deserves?

Do often wish you could tell Google to respect yo’ authoritah?google image

 

In this tutorial I will be diving into everything you need to know about SEO (Search Engine Optimization) so that you can easily position your blog on the first page of Google… every time.

 

I will be teaching a principle called Authority SEO which will allow you to dominate Google for the long-run.

There will be none of this churn and burn crap taught, complicated linking strategies involving buying all sorts of tools which have a steep learning curve or anything of that nature.

 

This will be one of the easiest, but at the same time most powerful long-term SEO strategies you will find.

 

Are you ready?

How Search Engines Work

 

Before we dive into SEO, you first have to understand how search engines work. Although I have talked about this in the past I want to ensure you have a basic comprehension.

Search engines are essentially the librarians of the Internet, but instead of organizing books, they organize websites and their content. It’s the search engines job to know what’s inside every book (website) and how they relate to each other.

 

It’s not an easy job.traffic images

 

In order to accomplish this Search Engines crawl (read through) every website, index (store) it if it meets requirements and then run the page through a secret algorithm for turning all that information into relevant search results.

What Is SEO?

 

SEO stands for Search Engine Optimization and it’s simply the art of excelling in the eye’s of search engine algorithms to give your website the best chance at ranking at the top of the results, in the fastest amount of time possible without setting off red flags.

 

SEO is very opinionated because there isn’t one official way to do things. Google doesn’t have the official “Search Bible” where you can follow specific steps to rank at the top of Google because that would cause utter chaos.

Instead it’s left up to interpretation and many people have different approaches when it comes to SEO. Some that lead to longterm results, others which can lead to the destruction of your blog due to penalties if you’re not careful.

 

You have probably heard talks about some of these penalties, otherwise known as algorithm updates (Panda, Penguin, Hummingbird) and how they desecrate some websites due to poor SEO strategies. 

 

It is true Google’s algorithms are always changing, but their end goal is always the same: understand exactly what users are searching and give you exactly what you want. As long as you understand this and base your SEO around this fact you will never run into issues.

 

The site’s the get penalized utilize what are called Black Hat techniques to get their sites to the top of Google that work for the short term, not the longterm. Alternatively they simply may have no understanding of SEO and make common mistakes which we will cover next.

 

Common SEO Mistakes

 

Most people end up making SEO mistakes that get them penalized without them even knowing, so let’s cover some of the common SEO mistakes I see people making on a daily basis.

 

  • Duplicate Or Thin Content: Too much content which is copied from other sources and doesn’t contain enough original content / thin content can raise red flags.
  • Keyword Stuffing: If you’re trying to rank for a specific keyword, unnaturally stuffing it 50 times in a 300 word article will raise red flags. Always write for the reader, not the search engines.
  • Unnatural Links: It’s easy to think blasting your website with 10,000 back links could improve your rankings, but it won’t. Build links naturally.
  • Automated Tools: People have an obsession with tools these days. For advanced SEO tools can serve a purpose, but for the average blogger they are useless.
  • Not Using Official Services: Google rolls out tools for its webmasters for a reason, to help identify low converting pages or issues with your website. If you aren’t using them, this can raise some red flags.

 

Are you making any of these mistakes? If you are it may not be too late to fix things if you from here on out focus on doing things the right way.

Your Authority SEO Blueprint

Now that you have a solid base to work off of there are 4 key areas to SEO if you want to rank on the top of Google (forever) and reap the rewards that you must lock down.

 

  1. Site Architecture: You need to align your blog to meet all of Google’s standards when it comes to site architecture (base).
  2. Keyword Research: Knowing exactly what people in your niche are searching.
  3. On-Page Optimization: Ensuring your website gets put in the standings to rank for a specific keyword and isn’t interpreted as something else.
  4. Off-Page Optimization: A natural approach to formulating back links to show Google you are an authority.

 

1. Site Architecture

 

If you want your website to stand the best chance at ranking in Google then you want to be sure that your site has been properly setup to be crawled (understood) by Google. You also need to ensure you meet its standards:

 

  • User Experience: Google can detect a poor user experience if your site has a high bounce rate. Things that contribute to a high bounce rate include:
    • Loading Speed: If your site doesn’t load in a timely manner this is a sign to Google that your site is of low quality. Resize images, leverage caching, use graphics and scripts sparingly. Check out GTMetrix.com and see how your site fairs.
    • Mobile Optimization: Mobile traffic is increasingly at an exponential rate. Google expects you to optimize your site for mobile users with either responsive design or a separate mobile theme.
    • Professionalism: Are there visible errors on your site that cause layout issues or impair reader experience? Do your graphics look like they were made by a 2 year old?
    • Organization: Did you take the time to do keyword research and properly plan out your blog with a navigation structure that makes sense and your posts properly organized into categories? Are you interlinking?
  • Avoid Clunkiness: Avoid making your website clunky by utilizing software that relies heavily on languages like JavaScript or Ajax. Furthermore, avoid FLASH like the plague.
  • Trust: Earn Google’s trust by hooking up your website with as many of its services as possible.

 

2. Keyword Research

 

A lot of people struggle what to blog about because they don’t have a grasp of what their target audience.

 

Keyword research is all about understanding what your target audience is typing into Google so that you can make content to cater to their needs. Rather than guessing (possibly wasting your time) you get an exact picture backed up by data.

 

So how do we find out what your target audience is searching for? There are three ways:

 

  • Google Autocomplete/Related Searches
  • Google Keyword Planner
  • LongTail Pro

    LongTail Pro is the ultimate keyword research tool which will actually tell you how hard keywords are to rank for.

    As you start discovering keywords that your pocket of people are searching for you need to assess whether or not it is a keyword worth going after. As it’s not about the amount of visitors to your site, but the right type.

    You want to target buyer keywords. Keywords that are relevant to what we are trying to market and will bring in your ideal prospect. So ask yourself the following questions for each keyword:

    • Is the keyword relevant to my POP?
    • How much traffic will this keyword bring me and will the traffic generated convert into buyers?
    • Do I stand a chance at ranking for the keyword?

    One of the most important things is assessing whether you stand a chance at ranking for a keyword. The reason why most people fail at blogging is because they don’t stand a chance at ranking for anything they blog about.

    As explained in the training video you can assess a keywords difficulty by using LongTail Pro or a free Google Chrome extension called Mozbar.

    3. On-Page Optimization

    On-page optimization simply ensures that the blog post you are writing gets placed in the competition for the keyword you are trying to rank for.

    Often times on-page optimization gets overcomplicated, but it is very easy to grasp and simply has to do with your blog post’s format and meta information.

    Here are the elements of on-page optimization that you need to ensure you keep in mind to prove to Google your blog post is about the keyword you’re going after.

  • Keyword Density/Placement: The amount of times you mention the keyword and variations of the keyword, along with its placement.
  • Headings: Utilizing H1 (use only once per page), H2 (use 1 – 2 per page), H3 (use 2 – 3 per page) with your keyword and variations of your keyword.
  • Images: Correctly naming your images and taking advantage of alt=“” tag.
  • Videos: Embedding a relevant YouTube video (preferably your own).
  • Bolding/Italicizing: Formatting/Styling your keyword.
  • Permalink (URL): The structure of your URLs. Should be short and sweet (your keyword).
  • Outbound/Internal Links: Referencing to an authority in your niche and interlinking your content to show authority (Wikipedia example).

 

You want to keep this random. Don’t follow a pattern (e.g. always placing keyword in H2 or always having a high keyword density).

 

The other element to on-page optimization is the meta data associated with your blog post.

Optimizing your meta data on posts is easy thanks to plugins for WordPress (WordPress SEO, otherwise known as Yoast). All your meta data is, is how Google quickly gets a picture for what your blog post is about and how it will be displayed on the search results. Here are the elements of meta optimization:

 

  • Meta Title: You want to be thinking Click Through Rates (CTR)… conversations. But you also want your keyword as close to the beginning as possible. It’s a very important ranking factor.
  • Description: Less important ranking factor, still want the keyword 1 – 2 times. Keep it natural and again write for CTR.
  • Keywords: Used to be big, search engines ignore them now. You should ignore them too (also bad as competition can easily tell the keywords you are optimizing for).

 

4. Off-Page Optimization

 

Everything we previously did to get to this point lays the foundation for your SEO. Without it you would be spinning circles, but it actually only accounts for about 30% of the picture. The last 70% has to do with off-page optimization.

 

Off-page optimization is simply the amount of backlinks and social signals you have going to your blog and your blog posts.

 

How Google ranks websites is very simply to understand: it’s a popularity contest. Whoever has the most quality backlinks ranks at the top… end of story.

 

You want to think of backlinks as votes for your website to rank higher. With each vote it tells Google to rank your blog higher in the search results.

 

To make things simple we will categorize the different kinds of backlinks into 3 categories.

 

  • Social Signals: This includes Facebook shares, Retweets, Google+, Social Bookmarking etc. Social signals act differently from normal backlinks in the sense that Google uses them to determine vitality and authority. It has a low push count in terms of how they affect rankings.
  • Blog Comments: The act of commenting on someone’s blog which allows for a blacklink (preferably dofollow) back to your website. It has a low push count in terms of how they affect rankings.
  • Web 2.0s: Website’s that allow users to upload content to them with do follow links back to their website such as Hubpages, Squidoo, DocStoc etc. It has a moderate push count in terms of how they affect rankings.
  • Authority Links: These come from doing guest posts or link exchanges with other blogs in your niche. High push count. It has a high push count in terms of how they affect rankings.

 

In an ideal world Google expects you to acquire these links naturally by pushing out valuable content that gets shared around and discovered by other authority sites in your niche.

 

The problem is this takes WAY too long to happen if ever, so we speed things along by artificially building these backlinks in a smart manner.

 

Social signals aren’t good to fake so we let this happen naturally by sharing it to your own social media channels (share groups) and by people finding it through search engines and organically sharing.

 

Comments, web 2.0s and authority links is what we do have control over and can somewhat manipulate by artificially stimulating them.

 

I don’t recommend comments web 2.0 links anymore though because they aren’t the best use of your time. For starters everyone can get them (reducing effectiveness of link) and they pass little authority or credibility to your name. What I do recommend you focus your efforts on is acquiring authority links.

 

So how do you get authority backlinks? There are multiple ways:

 

  • Guest posting (Write yourself or outsource. Start with smaller blogs more on your level until you grow your authority.)
  • Backlink exchange (Leverage personal connections, reach out to websites at your level).
  • Pay for a backlink
  • Trade for a service (graphics, website tweaks… be creative)

 

Authority backlinks may take more time to acquire, but are safer longterm, bring better results and will help build authority and bring in traffic.

 

An easy way to find other authority sites in your niche is to Google “Top XYZ Blogs.” Most people will do list posts like “top 25 network marketing blogs.”

 

With that said you’re probably wondering how many links should I include in my guest post and where should I link to?

 

When doing your guest posts you want to have a maximum of 3 links per article back to your blog. After 3 they start to lose effectiveness and most other blogs will not allow more than 3.

 

Ideally you would follow this pattern:

 

  • Blog homepage
  • Keyword post #2
  • Keyword post #2

 

If you are only allowed 1 link or say you purchase a single backlink it is usually more effective to point that link to the homepage because it will build your blog’s overall authority. And when you build your blogs overall authority you will find content ranks automatically in Google without any backlinking whatsoever.

 

With that said there is one more important topic I need to dive into.

 

The Importance Of Anchor Text

 

Anchor Text (the text that the link makes up) is very important as it determines the context to which you are linking.

 

If you are trying to rank for Organic Blueberries linking back to your article with the Anchor Text set as Organic Blueberries will be more powerful for ranking for that term than if you just used click here.

To avoid a penalty, however, you need to keep your Anchor Text varied. If Google detects all your links come from one form of Anchor Text it is obvious what you’re doing. Like always, with this said, don’t overcomplicate things. Just be random.

 

I like to follow this generalized pattern for Anchor Text:

 

  • Domain name (homepage)
  • Exact Keyword (Organic Blueberries)
  • Keyword Variation (Best Organic Blueberries)
  • URL (http://yoursite.com/organic-blueberries)
  • Random (click here, learn more)

 

This concept of Authority SEO is now the only way I am ranking content on Google and is extremely powerful when put into practice.

 

What I suggest you do is integrate 1 guest post per week into your blogging schedule. If you do 1 guest post per week ranking back to your blog and other buyer keywords you will be blown away by the results.

 

Or you can waste your time buying low quality backlinks and using automated tools which won’t stand the test of time. The choice is yours.

Here’s to ranking at the top of Google forever,

 

 

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