Search Engine Optimisation or SEO is the process of getting your website ranked highly in the search engines for relevant Keywords for SEO Optimization phrases that your customers are using to search for your products and services.

It is essentially the process of convincing Google and other search engines that your website is relevant for a set of key phrases that are selected to generate enquiries and sales via your website.

Keywords for SEO optimization is a well-known strategy for helping people find your content, both through search engines and when searching within a website. But did you know that by following SEO best practices you could also be making your website greener? That’s because web servers and devices that consumers use to browse the internet both use electricity. A lot of electricity. And most electricity is generated by sources that are not renewable or clean.

The more findable content is, the less irrelevant content a person needs to go through to find what they are looking for. Fewer pages loaded means fewer server requests are being made, and that fewer photos and videos are being loaded. In some cases, the customer may also end up spending a little less time on their phone, tablet or computer. All of that results in tiny energy savings, and those savings add up.

Now that you understand the connection between findability and sustainability, let’s take a detailed look at how to improve the findability of content through page level keywords for SEO optimization, a popular SEO technique.

It all begins with words typed into a search box.

Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the “right” keywords can make or break your website. Through the detective work of puzzling out your market’s keyword demand, you not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole.

It’s not always about getting visitors to your site, but about getting the right kind of visitors. The usefulness of this intelligence cannot be overstated – with keyword research you can predict shifts in demand, respond to changing market conditions, and produce the products, services, and content that web searchers are already actively seeking. In the history of marketing, there has never been such a low barrier to entry in understanding the motivations of consumers in virtually every niche.

It’s wonderful to deal with keywords that have 5,000 searches a day, or even 500 searches a day, but in reality, these “popular” search terms actually make up less than 30% of the searches performed on the web. The remaining 70% lie in what’s called the “long tail keywords” of search. The long tail contains hundreds of millions of unique searches that might be conducted a few times in any given day, but, when taken together, they comprise the majority of the world’s demand for information through search engines.

Another lesson search marketers have learned is that long tail keywords often convert better, because they catch people later in the buying/conversion cycle. A person searching for “shoes” is probably browsing, and not ready to buy. On the other hand, someone searching for “best price on Air Jordan size 12” practically has their wallet out!

Understanding the search demand curve is critical. To the right we’ve included a sample keyword demand curve, illustrating the small number of queries sending larger amounts of traffic alongside the volume of less-searched terms and phrases that bring the bulk of our search referrals.

Google’s AdWords Keyword tool is a common starting point for Keywords For SEO Optimization research. It not only suggests keywords and provides estimated search volume, but also predicts the cost of running paid campaigns for these terms. To determine volume for a particular keyword, be sure to set the Match Type to [Exact] and look under Local Monthly Searches. Remember that these represent total searches. Depending on your ranking and click-through rate, the actual number of visitors you achieve for these keywords will usually be much lower.

Once you master SEO you can Monetize your blog by using Google Adsense, making money with google adsense is the easiest way to start having the money rolling in from your blog.

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