How Creating Backlinks Works for getting your website/blog ranked higher on search engines.

When building a website, business owners often focus so much on keywords and other on-page search engine optimization factors that they overlook the importance of backlinks.

Some industry experts estimate backlinks may account for as much as 80 percent of the weight that search engine ranking algorithms give websites. When it comes to improving how your business turns up in searches, cultivating links from other websites that point back to your own site is too big an opportunity to pass up.

If you aren’t actively building backlinks, here are some basics for getting started:

What are backlinks?
At its most basic, a link is a connection between any two web pages. You might have internal links between different pages on your site or external links that point from your site to other useful web resources. Links that go from another site to yours are called backlinks because they point back to your pages.

Why should you care about link building?
From a search engine optimization perspective, links demonstrate a site’s popularity. Essentially, every time a site links to your pages, it’s saying that it finds them worthy of sharing with its readers. When search engine spiders find a site with lots of other sites pointing to it, they conclude that the site provides quality information that should be rewarded with high rankings.

There are backlink characteristics that matter in rankings algorithms. For example, a backlink from a high ranked site will count more than one from a low ranked site. A link from a relevant site within your industry also will get more weight.

But since search engines can’t manually assess the quality of every site, they rely on the number of backlinks pointing at a site and the relative quality of the links to determine a site’s overall value.

How can you get started building backlinks to your site?
If you publish engaging content, you probably already get links back to your site. But that’s rarely enough to make your site competitive in search results. You should be proactive about developing backlinks.

Keep in mind the following criteria:

  1. Backlinks should come from relevant sites that publish quality content.
  2. They shouldn’t be paid for. It’s a “black hat” strategy that Google doesn’t condone.
  3. Backlinks should be built slowly. If you create them too quickly, you could appear to be manipulating the rankings and trigger penalties from the search engines.

To find sites you might want to target for potential backlinks, first see which websites link to your competitors. You can conduct a search for your competitors’ URLs at sites such as MajesticSEO or the Open Site Explorer. Once you discover which sites are linking to your competitors, visit those sites to find out if your content might be a good fit as well.

Another way is to track unclaimed link opportunities. Suppose another site has mentioned your site as a reference or quoted one of your articles without providing a proper attribution link. By tracking your brand name and other branded keywords with a Google Alert, you can monitor such lost backlink opportunities and contact the site owners to ask them to link to your pages correctly.

Other backlink opportunities include:

  • Guest posting. Offer to write content for other people’s sites. This can help you gain extra exposure and backlinks.
  • Press releases. If you have something newsworthy to share, an online press release can boost your backlink count.
  • Social networking. When you actively participate on social networking sites, you not only brand yourself as an expert, but you also can pick up a number of backlinks.

Although any of these backlink strategies can help your site climb in the search engine rankings, you should track the results to see which techniques have the most impact. Over time, a consistent link-building campaign should yield significant improvements in your search rankings and site traffic.

Here are some related video’s on backlinks:

How to build backlinks that rank you and bring in targeted traffic

 

http://www.trustedonlinemoney.com/restofthereviewandbonusvideos.html Learn how to build backlinks that actually rank your content and actually bring you traf…

Read more …

SEO Tips and Tricks – SEO Optimization Tips + Creating Backlinks

 

http://allnewreviews.com/700-backlinks/ SEO Tips and Tricks Anyone looking for SEO Tips and Tricks go ahead and watch this video on the foundation of search …

Read more …

Creating backlinks in a WordPress page or post

 

How to create the all important back links to a page on a WordPress web site.

Read more …

Related Articles:

SEO for 2014: Easy on-page optimization tips – Practical Ecommerce

http://news.google.com

Thu, 19 Dec 2013 22:37:11 GMT

SEO for 2014: Easy on-page optimization tipsPractical EcommerceThe Holy Grail of SEO is high PageRank backlinks (i.e. inbound links from other websites to yours), but they are hard to get, are driven by quality content, and take months or years to cu …

Read more …

Ultimate Guide to Link Building: How to Build Backlinks, Authority and Credibility for Your Website, and Increase Click Traffic and Search Ranking<

Link. Rank. Profit. The web today is comprised of trillions of links. Who links to your site and how they link to it is the fundamental factor driving your search engine rank and your website traffic. The question is–how do you control this? Link building expert Eric Ward and online marketer Garrett French provide the answers. Simplifying the complex world of web links, Ward and French show you, step by step, how to employ a link-building campaign to attract quality links, drive more traffic, and dramatically boost your search rank. “Eric Ward has been building links and educating people on how to do it the right way since before even search engines decided links were important. Read and learn!” – Danny Sullivan, Founder and Editor-in-Chief of SearchEngineLand.com “Eric Ward is hands-down the smartest thinker in the space when it comes to link building. I guarantee this book will open up any mental blocks you’ve had about where to get started and set you on a path to becoming a link magnet.” – Mike Grehan, Publisher of Search Engine Watch and ClickZ.com, Producer SES International, and SEMPO Board of Directors “If you’re in SEO and take your job seriously, you know Eric and Garrett. When Eric and Garrett talk about link building, you listen. The only issue when they talk is that there’s too much genius to write it all down. So when they do the writing down for you, you buy the book and read it. Twice. At least. You won’t regret it.” Joost de Valk, Founder and CEO of Yoast.com “Eric is the undisputed master of quality link building. We’ve worked together for years and he’s frequently surprised me with new insights and little known (and easily executed) strategies to build our customers’ backlink portfolios.” – Richard Stokes, CEO of AdGooroo.com and author of Mastering Search Advertising – How the Top 3% of Search Advertisers Dominate Google AdWords and The Ultimate Guide to Pay-Per-Click Advertising Eric Ward founded the Web’s first link- building and content-publicity service in 1994, called NetPOST. Today, he provides strategic-linking consulting and training via EricWard.com. Ward, a.k.a LinkMoses, publishes a private linking tactics newsletter called LinkMoses Private, and has developed content linking strategies for PBS.org, WarnerBros, The Discovery Channel, National Geographic, and TVGuide.com. Eric has spoken at over 150 web industry events and contributes to search industry news sites SearchEngineLand.com and SearchEngineWatch.com Garrett French is the founder of Citation Labs, a boutique agency that specializes in custom link-building tools and services to solve large-scale marketing problems. He is also an online marketing consultant working with major companies in customer relationship management, consumer packaged goods, and online health information.

Read more …

email